National campaign underway for renewable energy transition


The Clean Energy Council has launched the sector's first national campaign, shining a light on the shift taking place as Australia and the world move away from fossil fuels to generate electricity.


The campaign focuses on the gains the clean energy industry has already made to demonstrate to the public what renewables can achieve.


The campaign, Renewable Energy Is Here Now, features wind, solar, hydro and batteries with the message, 'No more yeah buts, renewables are here now', emphasising clean energy's contribution of nearly 30 per cent of Australia's electricity, a figure that's almost tripled in the last decade.


The educational campaign is designed to convince cautious Australians that a future where we are powered by 100 per cent clean energy is not only possible, the transition is already underway and will benefit us in day-to-day life as well as the planet.

"There is a clear business case for renewable energy," said Clean Energy Council Chief Executive, Kane Thornton.


"The reality is, we know most Australians support renewable energy, but the climate debate has meant that a minority of loud voices have misled the public, resulting in some Australians feeling uncertain about a future powered by clean energy. This campaign is about ensuring all Australians are certain about the facts and feel part of the exciting transition already taking place," Thornton said.

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